What is Infiniti Personal Assistant? Infiniti Personal Assistant provides new Infiniti owners 24-hour access to an entire team of professional personal assistants, all at the push of a button! When an Infiniti owner calls the toll free number from their register phone, they will be greeted by name by an Infiniti Personal Assistant. From information requests such as directory assistance, weather forecasts and general trivia to performing tasks on the caller's behalf, Infiniti Personal Assistant is always there! How can I have Infiniti Personal Assistant? Every new Infiniti vehicle comes with complimentary access for the purchaser of the vehicle. Your Infiniti retail representative will register a phone number. The recipient will receive both a welcome text message and/or email and provide the toll free number to dial. They will now have unlimited access to Infiniti Personal Assistant for the next 4 years. Additional 4-year companion plans are available for friends and family at the time of purchase for only $199.00. (Suggested Retail Price of $499.00)